Beaver tails anyone?
It all begins with an idea.
This project involved redesigning the logo for BeaverTails, aiming to modernize the brand while keeping its heritage. The new design features a beaver mascot within a badge-style logo, using a limited, nostalgic color palette. The update made the brand feel more visual, fun, and versatile, especially for digital use. The client appreciated the modern direction, with minor feedback on print color usage. Overall, the project strengthened skills in problem-solving, time management, and brand storytelling, while highlighting the importance of balancing tradition with fresh design.
Kronic life
It all begins with an idea.
This project involved creating promotional materials for Kronic, focusing on mascot-style graphics for their cannabis strains. For Gorilla Breath, I designed an orange gorilla mascot to reflect the strain’s strength and intensity. The character featured bold colors, red eyes, and a breath element to tie in the name. The final design successfully captured the brand's personality, earning strong client praise. This project improved my skills in visual storytelling, problem-solving, and working under tight deadlines.