Beaver tails anyone?

This project involved redesigning the logo for BeaverTails, aiming to modernize the brand while keeping its heritage. The new design features a beaver mascot within a badge-style logo, using a limited, nostalgic color palette. The update made the brand feel more visual, fun, and versatile, especially for digital use. The client appreciated the modern direction, with minor feedback on print color usage. Overall, the project strengthened skills in problem-solving, time management, and brand storytelling, while highlighting the importance of balancing tradition with fresh design.